PROJECT

Bruspy

Pre-owned iPhone auction platform

01 Challenge

Building a brand for a platform that connects people and transactions, requiring a balance between financial security and social friendliness.

02 Strategy

Developing a "Friendly Tech" aesthetic—using rounded shapes and an approachable color scheme to reduce the friction of financial interactions.

03 Identity

A playful yet structured logo that symbolizes connection, paired with a vibrant palette to engage a younger, digital-native audience.

04 Application

Mobile app interface, social media assets, and digital marketing materials focused on community engagement.

05 Outcome

A relatable and trustworthy brand that stands out from traditional financial institutions through its proximity to the user.

Client Pre-owned iPhone auction platform

Year Bruspy

Services 2024