PROJECT

Bruspy

Vibrant visual identity for a used iPhone auction platform.

01 Challenge

Building a brand for a platform that connects people and transactions, requiring a balance between financial security and social friendliness.

02 Strategy

Developing a "Friendly Tech" aesthetic—using rounded shapes and an approachable color scheme to reduce friction.

03 Identity

A playful yet structured logo that symbolizes connection, paired with a vibrant palette for a digital-native audience.

04 Application

Mobile app interface, social media assets, and digital marketing materials focused on community engagement.

05 Outcome

A relatable and trustworthy brand that stands out from traditional financial institutions through its proximity.

ClientBruspy

Year2024

ServicesVisual Identity, Strategy, Digital Design

01. Challenge

Creating a brand that balances financial security with a social, friendly atmosphere for tech transactions.

Developing a "Friendly Tech" system with rounded shapes and approachable aesthetics to humanize the marketplace.

A vibrant, connection-focused logo and pattern system designed for the digital-native generation.

Extension of the brand to physical and digital touchpoints, from outdoor media to lifestyle merchandise.

A trustworthy and relatable platform that disrupts the traditional auction aesthetic with clarity and purpose.